Generative engine optimization, or GEO, is the practice of making a business easier for AI-powered search systems to understand, evaluate, and cite.
Start with useful, verifiable information
Clear service pages, direct answers, credible experience, consistent entity information, and strong technical SEO remain the foundation. GEO should strengthen good search practices, not replace them with another fashionable acronym.
Connect the website
Use descriptive headings, internal links, structured data, expert review, and pages that answer the questions customers actually ask.