Selected work
Work built around business outcomes.
Websites, search visibility and paid campaigns designed around what matters after launch: being found, generating qualified interest, increasing bookings and creating better sales opportunities.
Websites that have a job to do.
Selected projects built as complete digital foundations, from design and content through SEO, GEO, metadata, conversion structure and launch. The focus stays on what the work is designed to improve for the business: visibility, clarity, trust and a stronger path to action.
01 / Legal
Sandweg & Ager
Medical Malpractice, Personal Injury & Wrongful Death
A full-scope website and search project built around high-value legal services. The work brings together design direction, content architecture, practice-area content, SEO, GEO, metadata, internal linking, structured data and clearer consultation pathways so complex legal information is easier to discover and act on.
Visibility
Broader search discovery
Authority
Stronger topical depth
Conversion
Clearer path to consultation
02 / Hair & Beauty
Priano Salon
Luxury Hair Salon • North Scottsdale
Built from the ground up to translate the salon experience into a polished digital presence. The project combines design, service and pricing structure, content, local SEO, GEO, metadata, gallery presentation and direct contact pathways to help prospective clients understand the salon and move confidently toward booking.
Local
Stronger nearby discovery
Services
Clearer decision-making
Bookings
Easier path to contact
03 / Beauty & Wellness
Perfecta by Marina Stejar
Advanced Laser, Permanent Makeup & Esthetics • Scottsdale
Built from scratch as a service-led website designed to support premium positioning and local growth. The work covers design, content, service architecture, SEO, GEO, metadata, local-search structure, calls to action and booking pathways so visitors can quickly understand treatments and take the next step.
Visibility
Stronger local discovery
Clarity
Easier treatment selection
Bookings
Smoother path to appointment
Professional experience
Experience shaped inside larger brands.
Prior roles and projects included landing pages, SEO and search visibility, GEO, and social work connected with automotive, clean-energy and hospitality brands.
NIKOLA
Automotive
HYLA ENERGY
Clean energy
Marriott
Hospitality
Shown as prior professional experience. These are not presented as SKG client engagements or endorsements.
Beyond websites
Search, paid media and visibility work.
A website can be strong and still remain invisible, underused or disconnected from how customers actually find a business. These services extend the website into search, local discovery and paid demand so more of the right people can reach it and know what to do next.
SEO + GEO
Be easier to find and easier to understand.
Search optimization helps the right pages appear for the questions, services and locations your customers are already searching for. GEO strengthens how your business, expertise and content can be understood across traditional search and AI-assisted discovery.
More discoverability
Stronger authority
Better search coverage
Why it matters: a strong website cannot generate opportunities if the right audience never discovers it.
Google Ads
Reach people already looking for what you offer.
Google Ads puts the business in front of people showing active intent, whether they are searching for a service, comparing providers or ready to contact someone. The campaign and landing experience should work together to turn that intent into action.
More qualified inquiries
More calls
Faster demand capture
Why it matters: organic visibility takes time. Paid search can create an immediate path to high-intent prospects while the broader visibility strategy grows.
Meta Ads
Create demand before someone starts searching.
Meta campaigns help introduce the business, offer or service to relevant audiences before they necessarily have search intent. They can support awareness, promotions, remarketing and a steady path back to the website, booking flow or inquiry form.
More awareness
More inquiries
More booking opportunities
Why it matters: not every future customer is searching today. Paid social helps create familiarity and demand earlier in the decision process.
Local Search
Show up when nearby customers are ready to choose.
Local search work connects the website with Google Business Profile, service relevance, location signals and reputation so nearby customers can find accurate information and move quickly toward calling, booking or visiting.
More local discovery
More calls
More booking actions
Why it matters: for local businesses, being visible at the moment someone is choosing nearby options can be as important as the website itself.
How to tell the story
Show the business purpose, not the software.
Each case study should answer three questions quickly. What problem existed? What did SKG change? What business objective was the work designed to support? That keeps the portfolio useful to a potential client without exposing private client information.
01
The business problem
Low visibility, weak conversion, expensive leads, confusing service structure, poor bookings or an outdated website.
02
What SKG changed
Website strategy, search structure, local optimization, paid campaign direction, landing pages, messaging or conversion flow.
03
The business objective
Greater discoverability, clearer positioning, easier inquiries, stronger booking paths, better lead generation or a smoother route to a sale.